While environmental sustainability is becoming a priority for brands and the media, cultural sustainability often takes a back seat. In this article for The Conversation AU/NZ I discussed the ongoing battle between Deckers Brands and Australian manufacturers over the right to use ‘ugg’ to sell quintessentially Australian sheepskin boots outside Australia.

‘This is Not a Shoe: An Exploration of the Co-Constitutive Relationship Between Representations and Embodied Experiences of Shoes’, doctoral thesis assessed by Dr. Agnès Rocamora and Dr. Katherine Davies, awarded April 2017.